YEARS OF PRODUCT DESIGN
I've worked across products where users need to make decisions, complete important tasks and trust the product to get things right. Experienced in fintech, AI, security, recruitment, B2B and digital assets.
Fintech & Digital Banking
Designed financial experiences across payments making it simple to use.
AI
AI-powered products that turn complex information into simple access of info.
Security
Designed experiences to protect user information and keep things clear.
JUST A GLIMPSE
GameZone
Designed the GameZone purchase journey inside SadaPay, covering discovery, voucher selection, payment and delivery.
Context
Decision making
Autonomous execution
40 secs remaining
Making it easier to leave without making the experience worse.
Automated KYC
Reducing friction in a compliance-heavy journey for getting more users onn.
Multi-step flows
Conditional logic
Task handoffs
Verification
Biometrics
CNIC
WHAT I DO
From defining the problem to designing, testing and shipping the experience.
Define product problems
Map user journeys
Design 0→1 products
Improve existing experiences
Reply to emails
Build design systems
Prototype & test
Use data to improve UX
Work with product & engineering
Answer FAQs
Turn complex problems into clear solutions.
Product thinking · UX · UI · Research · Systems · Growth
Fintech
AI
B2B
REGTECH
INPUT
Users are dropping off during KYC
WORKFLOW
Finding frictions
Using user feedback, product data, competitor analysis and usability testing to understand what's actually going wrong.
Deployed
UX Research
Using user feedback, product data, competitor analysis and usability testing to understand what's actually going wrong.
MY JOURNEY
THINKING OUT LOUD
Notes on product thinking, systems and the edge cases that shape real experiences.
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